Mobile Ticketing is a continued focus for the ICC to improve the spectator experience and understand our fans better. Working with InCrowd’s technology at the ICC World Test Championship Final at Lords made it possible to seamlessly connect different SSO and payment systems and successfully deliver digital ticketing within the dedicated ICC tournament App. The fact we delivered a successful event experience for fans, over 4 consecutive days, is testament to the integration and technology used, and we look forward to continuing with digital ticketing at future ICC events.
Barry McAdams
Senior Manager – Digital Products & Data
ICC