Cardiff City FC launch first multi-lingual UK official football club app in China with InCrowd

Available to download on…

Apple –

Google Play –

The new, InCrowd built, Cardiff City FC app now enables fans to access official club content in Mandarin – the first of its kind for a UK football club in China.

Fans can also now access the official Cardiff City FC video sharing social media account Youku and microblogging social media platform, Weibo, from within the main menu of the app – another first for a UK football app in China.

These new integrations within the Cardiff City FC app now allow the club to build stronger and more tailored relationships to a new and vast addressable fan market as well as increasing their sponsorship opportunities and value in multiple territories.

Cardiff City FC Executive Director & CEO, Ken Choo, commented on the launch, saying: “The International Development project at Cardiff City FC continues to be something that’s very important to us. As such, we’re pleased with the new integration of Mandarin on our official app, allowing us to produce multi-lingual content on the platform for fans around the world.

“The development has seen InCrowd provide us with an official channel to communicate directly to followers in Mandarin, alongside our pre-existing social media platforms. We also currently have a number of coaches delivering football education to youngsters in Beijing, as we continue to spread the Bluebirds’ brand on various fronts.

“This latest development has been fully supported by Tan Sri Vincent Tan, and we wish him and his family a very happy and prosperous Chinese New Year.”

Aidan Cooney, co-founder and CEO of InCrowd commented that “the new multi-lingual ability for Cardiff City FC represents the continuing evolvement of InCrowd’s cutting edge fan engagement platform. We look forward to working with Cardiff City FC to capitalise on this new opportunity.”

The Cardiff City FC app has an average score of 4.7/5 on both the Apple and Google Play app stores with over 100 five star ratings.

More information on the launch of the new Bluebirds app can be found here

For further enquiries on how multi-lingual official rights holder apps can help transform your fan engagement platform, please contact

InCrowd Cast powers LED displays at ISE2018

InCrowd Cast have partnered with leading, global LED products and solutions provider Unilumin, providing the software to power and plan content for their extensive LED display at the Integrated Systems Europe 2018 Event in Amsterdam. Examples of advanced programmed and dynamic display include perimeter boards, centre “jumbo-tron”, ribbons and big screens.

InCrowd Cast puts user excitement back into multi-tier LED display planning. Our unique software solution allows faster, easier playlist creation for sponsor and brand content, giving you the valuable time needed to deliver unique and unforgettable stadium experiences. Spend more time enjoying our integrated live interactive content features and plugins to create an event that every fan will be sharing and talking about.

  • Create the ultimate fan experience with real time interactions including betting odds, final scores, live match statistics, live social media updates and interactive gamification content.
  • Meet the requirements of big brands looking for innovative promotional ideas by offering unique sponsorship opportunities through live activations, creating new customer connections and revenue streams.
  • Keep internal resource requirements to a minimum by implementing this multi-functional, user friendly software solution. Once installed, our software easily adapts to the individual parameters of the new stadium and can be reliably controlled by a single operator.

Join this group of leading organisations that have already improved the in-stadia experience for themselves, for sponsors and for fans…


For more information as to how InCrowd Cast can revolutionise your in-stadia digital output, visit If you have all the information you need, why not contact Ollie Clements to discuss your options?

+44 (0)20 3137 9873 |

Ben, Ollie and Jamey from the InCrowd Cast team are on site all week; if you’re at ISE2018 come and say hello and see Cast for yourself! The team would be happy to give you more information and discuss your requirements in detail.