Digital Experience Platform (Bridge)
Data Marketing
Fan Experience
The Content section of Bridge now has a range of new features around languages.
The key benefits are:
In the Content section of Bridge, see the full version history including who edited, when they edited it, and what changed. It also includes the option to restore to a previous version.
We now support the tracking of Personalised Content impressions across both apps and websites, using our Snowplow integration. This tracking is automatically applied to Personalised Content in Bridge for clients with Click/Impression Quota enabled to easily see how your content is performing.
Our web tracking event fires at the point of a fan view rather than a backend request, meaning we’re tracking true impressions… like so:
Bridge users can now use ‘Custom Query Values’ in Audience Builder!
Custom Query Values is the ability to add logical timeframes to Audience Builder queries… mainly just to make life easier but to also help support marketing automation use cases.
Bridge users, for time-based queries, can now create rules such as:
Combined with our auto update feature, you can run audiences using CQV forever!
A new version of our ticket wallet is available.
Key benefits include:
We’ve built a suite of new components for football apps, to enable greater flexibility for current and future football apps, including:
Gymnastics Australia appoints InCrowd