Delivering robust and scalable data strategy and solutions, building the foundations for Saracens to more effectively leverage data, technology and insight to support commercial growth and maximise fan engagement.

Delivering and optimising a data-led digital transformation strategy that unlocks future commercial opportunities and deepens fan relationships to ultimately increase sponsorship revenue via digital channels.

Working closely with the SA20 since the inauguration of the tournament, developing an innovative, insight-driven strategy that ultimately boosts ticket sales but fundamentally lays a strong foundation for the League’s long-term growth.

At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.

Working with the iconic MCC to launch a first-of-its-kind subscription platform, Inside Lord’s, alongside a new digital ticketing app in 2024 for seamless ticket purchase and match-day entry and experiences.

InCrowd selected to deliver digital platforms that utilised rich fan data to enable supporters around the world to engage with clubs and players whilst driving significant new commercial revenue.