Digital Platforms
Data
Inventory
Cross-channel, personalised front-end experiences
Appointed by The ECB in 2019 to help launch the new competition in 2020(delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.
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Content
Data
Growing a new audience for a new format
Working closely with the SA20 since the inauguration of the tournament, developing an innovative, insight-driven strategy that ultimately boosts ticket sales but fundamentally lays a strong foundation for the League’s long-term growth.
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