Marylebone Cricket Club (MCC) partnered with InCrowd to build a new matchday companion app, featuring seamless venue entry, enhanced fan interaction and the capability to capture high-quality data for future growth.

Appointed by The ECB in 2019 to help launch the new competition in 2020 (delayed to 2021), we deliver the official app, evolving the product with new features and data strategy as the competition grows in popularity, capturing the attention of an entirely new cricket audience.

InCrowd were appointed by Crystal Palace FC to create a suite of new fan facing digital channels, underpinned by a sophisticated fan data strategy.

At the heart of their digital transformation, we are working closely with PRL to maximise engagement, driving new marketable users through the funnel and turning growth into long-term value.

Working with cricket powerhouses ICC, MCC, ECB and multiple third party providers to facilitate a seamless digital ticketing solution for The World Test Championship Final.