Entries by Helen Nicholls

How to Increase Fan Engagement in Cricket

/by

In 2013, the women’s Ashes was restructured to give one winner, taking into account performances across the Test, ODI and T20 formats. It was a huge success with greater national media interest than ever before. I think parts of the men’s game should learn from Clare Connor’s brilliant initiative.

Club Together

/by

How sports clubs can increase season ticket sales to 80% of sports fans by working together.

A Ryder Cup for rugby?

/by

With a hugely successful 6 Nations behind us and Rugby World Cup approaching, I look at how rugby fans are treated to relatively little international competition rugby and how a few small changes would create a compelling tournament with similar aspects to golf’s Ryder Cup.

Money? Balls!

/by

Sports Teams are achieving low income in comparison to their media reach, I look at how that is changing and how teams are going about it.

Football Business Awards: Mark of Excellence

/by

The first Digital Stadium app we produced has been awarded a mark of excellence from the prestigious Football Business Awards, edging out rather more famous apps, such as from FIFA and Arsenal. We’re very pleased and excited that all the hard work by everyone involved in the Digital Stadium project has been recognised.